What shoppers ask, and what to do about it.
Notes from building a commerce agent - conversion, service automation, demand signals, and the engineering underneath.
Latest
6 articlesGuided selling beats keyword search - the numbers behind why
Two questions asked at the right moment outperform a filter panel with eleven facets. A look at where shoppers actually abandon.
“Where is my order” is 22% of your inbox. It should be 0%
Order-status deflection is the fastest win in support automation, and the one most stores set up wrong.
Why our agent shows the page it answered from
Citations are not a compliance checkbox. They change what a shopper is willing to buy without emailing you first.
One agent, 100+ languages, no per-market rewrite
What actually breaks when you translate commerce support, and why detection beats a language switcher.
Reading demand gaps: a weekly ritual in 15 minutes
A repeatable pass over out-of-stock demand, price objections and catalogue coverage that fits in a Monday standup.
Keeping a streaming agent under Shopify's App Proxy ceiling
The proxy caps a turn at roughly 60 seconds. Heartbeats, tool budgets and how we keep long answers alive.
One email a month. Only what we learned.
No product announcements dressed up as insight. Unsubscribe in one click.